The following Levi'S Kingdom, the black True Religion American cowboy culture of the other two major brands of LEE and WRANGLER how to rise and be linked up with the history of American culture, is another story.After the mid-19th century, the inventor of the jeans Levi, Secretary Strauss hit the first "Levis" jeans trademark, the United States, the United Kingdom have launched a unique charm of denim brand, and now they have swept the United States, Europe and even the world, to lead the fashion trends.
The father of jeans - Levis trademark. Standard central interaction interspersed with golden diagram decorated with its tone, dark blue triangle with sky-blue diamond, put something of great significance, as if into the past. In 1853, California, USA The shop True Religion discovery of gold, people flock here from all over the world, and sometimes the formation of the gold rush. A young Jewish businessman doing textile business Levi Secretary Waters (Levi strauss) had an idea, the slow-moving canvas made hundreds of pairs of trousers to the gold site marketing, unexpected popular. The world's first one canvas fabric overalls was born. For practical purposes, he switched to indigo denim, and the name "Levis" as a brand.
Lie Weisi the brand accumulation Geng of his riches, but give this pants "jeans, thanks to the movie stars from the 1930s to the 1950s, male Hollywood film in the performance of the western United States True Religion Straight Leg shepherd cowboy life of the film wear the pants, not only to create a hard, rough lifestyle that also shape the jeans to the romantic image of the man in the U.S. film cowboy title Roy Rogers, American cowboy vividly, From then on, the jeans out of the tooling, the interpretation of a fashionable modern clothing, and culture of 20th century clothing in Reflections upon USA on behalf of young people wearing jeans in the film as the pursuit of fashion.
2012年7月5日星期四
2012年7月3日星期二
entrepreneurs True Religion Straight Leg terminal image
This is a contradiction black True Religion especially in the the pants depth series of terminal brand positioning and brand features temporary conflict?A pants to women's positioning of.Series is the only way to develop the brand, the serialization process of a single product in the chosen face of a brand positioning, and precise positioning is a necessary condition of the brand. Many successful brands have a precise positioning, consumer age, the target consumer income.
A light series does not need the terminal image of a great change in the terminal stores dotted with some of the T-shirt can also serve to improve the terminal image.Depth series B, the type of product will greatly enrich the original shop True Religion image of the terminal naturally becomes thin, invested heavily to improve the terminal image. However, early in the series, businesses need the old popular single product accumulated to support, it is necessary to maintain a single product to a certain extent in the terminal position, try to highlight the advantages of the pants, but as the pants in the image on not prominent, it is easy to upload to grab the limelight.
Level from the consumer point of view, the added value of trousers is not large, so the price difference is not too large, in high-end pants are generally between 150 yuan to 500 yuan, which is generally acceptable price, entrepreneurs wear from the working-class still wearing since made suit, the price of natural on the pull. In seriation you to be wage earners or entrepreneurs True Religion Straight Leg terminal image problem?Longitudinal series is divided into the depth of serialization and light series, many pants are walking the road of light series, its motive flickering, temporary reason is to beautify the terminal image. Depth series, such as Zhengzhou Golovin Reese brand has played a women's banner. Clear series and depth series terminal image is naturally very different.
A light series does not need the terminal image of a great change in the terminal stores dotted with some of the T-shirt can also serve to improve the terminal image.Depth series B, the type of product will greatly enrich the original shop True Religion image of the terminal naturally becomes thin, invested heavily to improve the terminal image. However, early in the series, businesses need the old popular single product accumulated to support, it is necessary to maintain a single product to a certain extent in the terminal position, try to highlight the advantages of the pants, but as the pants in the image on not prominent, it is easy to upload to grab the limelight.
Level from the consumer point of view, the added value of trousers is not large, so the price difference is not too large, in high-end pants are generally between 150 yuan to 500 yuan, which is generally acceptable price, entrepreneurs wear from the working-class still wearing since made suit, the price of natural on the pull. In seriation you to be wage earners or entrepreneurs True Religion Straight Leg terminal image problem?Longitudinal series is divided into the depth of serialization and light series, many pants are walking the road of light series, its motive flickering, temporary reason is to beautify the terminal image. Depth series, such as Zhengzhou Golovin Reese brand has played a women's banner. Clear series and depth series terminal image is naturally very different.
2012年7月2日星期一
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